Promotional Strategy Essay Example | Topics and Well Written Essays - 1250 words

Promotional Strategy - Essay Example In order to maximize sales volume and reach as many customers as possible, the company will aim to use more of a ‘pull’ promotional strategy (Lamb, Hair & McDaniel, 2008), in tandem with the ‘push’ strategy which will be more subtle. The aim is to entice the end users to pull the EJ’s Innovation and More product from the manufacturer or the distributor into their homes. Sales promotion in the first phase of the campaign will be extensive but will be monitored closely. As this represents a cost that can be controlled, if the response of the customers is more than expected in certain cities or areas, sales promotions will be curtailed in those regions.  Pull Strategy With this strategy, the company is hoping to reach a massive audience, as has been defined previously. Strategies will include heavy television, radio, print, online and billboard advertising, especially in the major cities all over the U.S. The special features of EJ’s Innovations and More laptops and PCs such as touch-screen would be very creatively, yet simply, advertised to the customers. Special contests would be advertised online and in print which would allow every ten thousandth customer to get a lap top or PC with any five additional features of his choice. Similar tactics will continue throughout the campaign to attract new customers to the product. The company has plans to invest in trade advertising and incentives to encourage support businesses to push the new range of laptops

Mergers And Acquisitions Essay Example | Topics and Well Written Essays - 2750 words

Mergers And Acquisitions - Essay Example Usually, mergers and acquisitions are primarily driven by the objectives of growth and survival. A large company will seek to acquire a smaller company for the purposes of benefitting from certain synergies in various aspects of the business operation. This may include an expanded market segmentation or technological development. Companies with nearly the same market profile may merge to enhance the level of efficiencies of operation and minimize on operational costs. On the other hand, smaller companies may be willing to be acquired by bigger firms due to a hostile market environment or unpalatable market forces (Sherman, 2012, p. 67). In essence, mergers and acquisitions are aspects of business strategy. In business, there exists the possibility of a mismatch between strategy and reality. Errors of judgment by directors may lead to ill-conceived mergers and acquisitions particularly resulting from the effect of misguided information or the flux nature of the global market forces. I t might be important to analyze the rising cases of failure from this perspective. Why Directors Prefer Mergers and Acquisitions Despite the recorded failures, corporate directors have continued to pursue mergers and acquisitions with remarkable determination. Usually, the pursuit of these goals is strategic in the sense that they aim at achieving a certain goal in the business operation. The synergistic benefits of engaging in mergers may tend to surpass the possible risks involved (Moeller & Brady, 2011). Directors often decide on mergers basing on certain strategic goals. Decisions are taken after cost-benefit analyses are conducted with regard to the possible risks involved in the purchase. A merger or an acquisition may present the most appropriate alternative to the growth and expansion alternatives available for the company (Sun, 2012). For instance, a company may want to expand its technological infrastructure within a specified period of time. Some of the factors to be cons idered include times, cost, and reliability of the development. The firm may choose to enlist the services of experts to carry out this particular development. Alternatively, the firm may choose to enter into a merger or engage in an acquisition with a firm that is already established in terms of technology with a sound technological infrastructure (Buckley & Ghauri, 2002, p. 22). This move would have saved the firm a substantial amount of money, which would be directed to alternative areas of development. Another reason why boards of directors still engage in mergers and acquisitions is to be seen in terms of expansion strategies. Market discourses of globalization and liberalization have brought about stiff competition in most areas of business operations. Mergers and acquisitions provide the most effective way for a company to consolidate its hold on a certain market segment with the short-term and long-term objective of locking out external competition (Lucks, 2007). When two la rge corporations enter into a merger, they are most likely to expand their market reach and intimidate other firms that may seek to operate in their business niche.